I speak with law firms everyday that have invested a great deal of time and money into a web site that is not producing results.
This normally happens for one of two reasons:
The company that created the site was not concerned about SEM (Search Engine Marketing) or
the company that designed the site did not understand the legal industry.
Most Web and SEM companies are not industry focused; they will complete a web site for shopping malls, banks, spas, just as quickly as one for a law firm. We take the time to understand your practice area(s) and your geographic location(s) unique set of challenges. We understand law firms in each state have to follow their State Ethics Rules Governing Lawyer Advertising, Solicitation and Marketing . We understand that with one changing case or one new law your entire practice can change over night.
I have 12 years marketing experience and for the last 6 years I have only worked with law firms. Beyond that I have a team of highly trained experts in the internet marketing world and the legal world to back me up at every turn. We truly understand the time constraints Partners and Associates are under and the pressure for firms to acquire new clients and the unique challenges your specialized field requires.
Normally with a short 20 minute phone conversation I can quickly analyze and walk you though the changes that need to be made to your current program so it will yield the maximum results. This is the easy part. The next step is the firm needs to decide weather they will pull the project in house and try to do most of the work themselves or higher an outside company. Either way they will need a Marketing Specialist to guide the way. Again that is where I come in. Which ever path a firm chooses to take I can help them navigate the best path to meet their goals while staying with in their budget.
For a review for your law firm please call Denise Hoelscher at 513 755-7276 or click here for more informaiton on SEM.
LexisNexis® Martindale-Hubbell's Online Marketing Solutions include:
- Web Sites
- Law Firm Videos
- Search Engine Marketing
- RSS Feeds
- Attorney Profiles on Lawyers.com and Martindale.com
Visit our Legal Marketing Center for more detail.